Provocative Easter Advert: ‘We have forgiven you’ – CAN Tells Sterling Bank, CEO

The leadership of the Christian Association of Nigeria (CAN) has forgiven Sterling Bank and its Chief Executive Officer, Mr. Abubakar Suleiman over the provocative Easter greeting advertised by the Bank where it compared the Resurrection of Jesus Christ to ‘Agege Bread.’

CAN in a statement signed by the General Secretary, Barrister Joseph Daramola, acknowledged that they have written an acceptable and genuine apology letter dated  20 April, 2022 to the Christian Association of Nigeria (CAN) personally signed by the Chief Executive Officer, Abubakar Suleiman.

The statement reads:

“As a result of this development, CAN has resolved to forgive Sterling Bank and its Chief Executive. We always remember that  ‘to err is human and to forgive is divine.’

In taking this step, we are following the footsteps of our Lord and Saviour, Jesus Christ who asked God to forgive those who nailed Him to the cross unjustly and has taught us to forgive always.”

We hereby call on all Christians in the country to join us in forgiving the Sterling Bank and its management. Those who are considering stopping patronizing the bank as a result of the blunder should stop the process but instead continue doing business with the bank.”

“We appeal to corporate institutions especially the banks to be more sensitive,  considerate and professional in handling their public messages. Whatever that can cause religious crises in the country should be avoided at all costs, both by the government and the business sector. 

“We appreciate our youths who heeded our directive and refused to be dragged into the streets to protest against the bank as being touted in some quarters.

Finally, we acknowledge and appreciate the efforts of the well meaning Nigerians who intervened in the matter. May the blessings of Peacemakers be their portion in Jesus’ name,”

As contained in the statement.

Press Statement: CAN Condemns Provocative, Insensitive Advertisement of Sterling Bank

The attention of the leadership of the Christian Association of Nigeria (CAN) has been drawn to an ungodly, wicked, insensitive and deliberately provocative advertisement of the Sterling Bank comparing the Resurrection of our Lord and Saviour, Jesus Christ to ‘Agege Bread’ amidst the Easter celebration.

In case the management of the Sterling Bank is not aware, the resurrection of Jesus witnesses to the immense power of God Himself. To believe in the resurrection is to believe in God. If God exists, and if He created the universe and has power over it, then He has power to raise the dead. If He does not have such power, He is not worthy of our faith and worship. Only He who created life can resurrect it after death, only He can reverse the mystery that is death itself, and only He can remove the sting and gain the victory over the grave (1 Corinthians 15:54–55). In resurrecting Jesus from the grave, God reminds us of His absolute sovereignty over life and death.

In the death of Jesus Christ on the cross, God put our punishment on Christ so that we could be justified before Him (2 Corinthians 5:21). The resurrection of Jesus confirms that God accepted Christ’s sacrifice for sin on the cross and gives us access to a right relationship with Him.

The Empty tomb shows the supremacy of Jesus. Go to the grave of any other religious founder and his carcasses are still there being worship, but where Jesus was buried, it is boldly written; “He is no longer here, He has Risen”! That is what we are celebrating at Easter and for Sterling Bank to compare it with a loaf of bread is blasphemous and insensitive to the religion embraced by billions of people globally. The advertisement was provocative but we will refused to be provoked simply not only because it is not in our characters but it came from an uninformed mind of neither of the two leading religions in the country.

In the words of Pastor Adrian Rogers, “The resurrection is not merely important to the historic Christian faith; without it, there would be no Christianity. It is the singular doctrine that elevates Christianity above all other world religions.”

The purported apology did not come from a penitent heart. How can someone in his right mind described the risen Christ as a loaf of bread. That is insulting, ridiculous and a mockery of Jesus Christ. We advised Christians to be wary of the banks and other financial institutions they are patronizing.

We learnt that the Advertising Practitioners Council of Nigeria (APCON) has reportedly intervened in the matter with a view to impose some sanctions against Sterling Bank. The Christian Association of Nigeria (CAN) is waiting for the decision of the organization.

However, in the interim, we call for the immediate removal of the Chief Executive of Sterling Bank; Mr. Abubakar Suleiman with his Management whose actions have clearly shown their hostility and hatred for the Christian faith.

We call on all Christians not to take the law into their hands in seeking redress, but to let the relevant authorities handle the matter.

Thank You.

Signed: Joseph Bade Daramola Esq. (General Secretary, CAN)